 |
Introduce one idea per paragraph. |
|
Keep sentences short
without dumbing down, but vary sentence lengths to avoid putting readers to
sleep. |
|
Use simple sentence structures. |
|
Think about how you can
draw attention to keywords and key phrases later during the design phase. |
|
Aim to limit paragraphs to approximately 75 words or fewer, if possible. |
|
Use bulleted lists whenever possible. |
|
Use numbered lists only when you're presenting a series of steps. |
|
Insert informative headings
and subheadings to break up text and highlight key points. |
|
Keep headlines simple and
direct, use active verbs, choose meaningful over clever, and use keywords to
aid search engines. |
|
Ensure that the hierarchy of the headings is clear, both editorially and visually.
|
|
Separate paragraphs within a section by using white space. |
|
Avoid having too many
hyperlinks in body text. |
|
Write strong sentences as
described in Easy Web Design, 3rd edition. |
