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Create graphical titles and
headings for added artistic effect. |
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Display pull-quotes and
sidebars to lighten text-heavy pages. |
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Add WordArt, logos,
graphical text, and banners to create a consistent look and feel throughout
your site. |
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Use easy-to-understand
icons in place of words, similar to the “new,” “hot,” and “home” icons
sprinkled throughout the Web. |
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Judiciously apply color or
other typographical formatting (such as boldface or italic) to draw
attention to important words and concepts. |
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Consider using drop caps or
hung initials (larger first letters in a paragraph) to indicate the
beginning of a section. |
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Ensure that backgrounds
don't interfere with the text's readability. |
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Include important data
(such as contact information, company name, and so forth) as text, even if
the information appears in graphical form elsewhere on the page. |
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Avoid tiny print—let
visitors define the text's size via their browser settings. |
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Use the most common fonts
available across various platforms (Windows, Apple, Linux, and so forth) in
most cases. Common Web fonts are Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, and Verdana. |
